What steps should be taken in keyword research for optimization?

Keyword Research for website optimization

Keyword Research is one of the essential steps to be done in SEO.  Keywords are words entered in search engines while searching information. Keywords are the connecting link between you and your customers. Right keywords and proper SEO tactics will lead your website onto top pages of search engines. The basic requirement to rank on search engines is keywords. Therefore, it is necessary to do a proper keyword research and to apply the apt keywords to your website. To help you with keyword optimization we have listed some essential steps here.

keywords research

Basic steps in keyword research for website optimization

Think like your customers or website viewers

Put yourself in the customers position and think of the questions that will be asked related to your products or services. As the success of your website depends on its viewers, it is necessary to know the keywords your viewers will enter in search engines. By thinking like your viewers, you can give them content that is relevant to their needs.

Set up short tail keywords and long tail keywords after keyword research

There are 2 types of keywords i.e. short tail keywords and long tail keywords. Short tail keywords are generic keywords with 1 to 3 keywords in it, whereas long tail keywords is a sentence that has more than 3 words in it, these keywords have clarity in them.  Example: Glowing skin is a short tail keyword. How to get glowing skin in two weeks is a long tail keyword.  Generally these keywords are prompted by search engines while typing.

keyword research example

Short tail keywords and long tail keywords are essential for quality traffic. Example: If you are selling organic face cream, you can use glowing skin as a short tail keyword and how to get glowing skin with natural ingredients is  your long tail keyword.  Customers who want organic creams, generally prefer natural ingredients so using such keywords will give you quality traffic.

Keyword tools have a vital role in keyword research

Keyword tools helps in setting up keywords. Google Keyword Planner, Google Trends, Moz’s Keyword Explorer, SEMrush, KWFinder, SpyFu and Yahoo Buzzlog are some of the famous keyword tools. These tools provide you with competitor’s keyword analysis report. The tools have information such as popular keywords, number of views, trending keywords, international keywords, language based keywords etc.  The tools vary in features, so you can download the keyword tool that best suits your needs.

Keyword tools give quality keywords, based on this you can set up keywords on your website. While doing this avoid repetition of style and information, please check your competitor’s blog and use different style of presentation. If you have different information that is useful for viewers, please update it as this a big plus point for getting on top pages of search engines.

Enter Keywords in all the required Tabs

Enter keywords in topic, content, links, Meta description, URL, image text, alt text and headings. If you are doing PPC for your website, then you have to add the keywords in the crafting ad text tab.  By following these steps, your website will have better chances to appear on top pages of search engines.

Regularly update your website after keyword research

Due to the increase in competition and to stay on top of search engines you require to do keywords research regularly. Do research and analysis, then make the required changes to website and update new keywords only if is necessary.

Keywords Research based on specific language style in different countries

Use long tail keywords based on the language tone and style of the country. You can also get keywords for different languages using some keyword tools and by following the same steps in keywords research.

By implementing the above mentioned steps you can set up the right keywords and gain quality traffic to your website, while getting top ranking on search engines.