Summary of the main actions taken in SEO

/ 4 Comments / / /

Summary of the main actions taken in SEO

SEO is essential for the success of websites. Website owners have to do SEO, as it one of the main requirements for the success of their website. The benefits of SEO are such that it can lead to long lasting regular income through your website. SEO makes your websites popular on search engines. Online popularity and success depends on the actions taken in SEO. The main actions taken in SEO are beneficial for beginners to learn and implement them.

Actions to be taken in SEO

SEO is a vast subject and it requires proper skills for overall success. While learning SEO, you have to know main actions taken in SEO. By knowing the basis actions taken in SEO you can study them in detail when required. All the key points listed below will give you an idea about the actions taken in SEO. However, we have just given a short brief explanation about them as this is what you need to know as a beginner. By getting an idea of the main actions taken in SEO, you can choose to learn them or you can also ask your SEO professional to implement these steps for the success of your website.

SEO professionals mostly stick to similar plan of actions, as the success of the SEO depends on the algorithms set up the search engines. The algorithms set up by search engines are liable to change, however its main requirements are same and they do not change. Hence the main plan of actions taken in SEO tends to be the same and we have listed them below.

Basic actions taken in SEO

Research and analysis

One of the main steps to be taken in SEO is research and analysis. In this step the website analysis and competitors websites analysis takes place. Based on the analysis remaining plan of actions should be set up and implemented accordingly. Proper research and analysis will give you important details such as keywords, blogs, demand etc. In this phase you will do a thorough research and analysis such as social media analysis, campaign analysis, backlinks analysis and more. Various SEO tools can be used to get the required information.

White hat SEO

White hat SEO is a legitimate way  of getting human traffic to the website, its results are long lasting and fruitful. Black hat SEO is an illegal tactic that gives computerized traffic, it leads to punishment and loss. Get best results by opting for white hat SEO.

On-Page SEO

On- Page SEO optimizes with the pages on your website. It deals with the visible factors of websites such as Meta descriptions, title, keywords, content, page speed, images, page layout, page design, headings etc.  Knowing the basics of HTML can help you in setting up a user friendly website.  Website pages get onto search engines by actions take in on-page SEO.

Action to be taken in SEO, On-and-Off-Page-SEO

Off- Page SEO

Off-Page SEO is a phase wherein link building, brand recognition, content distribution and social media marketing take place. Off- Page SEO’s essential steps are blog posting, guest blogging, commenting, interacting in forums, social media optimization, submission of articles to different online resources etc.  By taking these steps carefully your website can get quality links and shares. Search engines do keep a tab on the links, shares and viewers you get through this phase, wherein positive results automatically leads to the recognition of your website.

Social Media Marketing

This stage deals with bookmarking and networking over social media sites such as Google Plus, YouTube, Facebook, Instagram, Twitter etc. Social media marketing helps in building your brand name. Social media marketing can lead to increased number of quality viewers. In this phase you have to join communities, give reviews, rate brands, pass comments and more.

Checking SEO update and being up to date with them

As some of the algorithms of the search engines are liable to change, it is always beneficially to keep a tab on them. Being up to date with SEO updates will help you to implement your SEO plan successfully.

Reports and Analysis of your website

Getting reports for your website performance can help you in taking the next steps for maintaining the success of your website. By taking the above mentioned actions you should get top ratings.

Action taken in SEO for success

The steps mentioned above are necessary for the success of your website. By putting them to practice you will be climbing the ladder of success.

What steps should be taken in keyword research for optimization?

/ 0 Comments / /

Keyword Research for website optimization

Keyword Research is one of the essential steps to be done in SEO.  Keywords are words entered in search engines while searching information. Keywords are the connecting link between you and your customers. Right keywords and proper SEO tactics will lead your website onto top pages of search engines. The basic requirement to rank on search engines is keywords. Therefore, it is necessary to do a proper keyword research and to apply the apt keywords to your website. To help you with keyword optimization we have listed some essential steps here.

keywords research

Basic steps in keyword research for website optimization

Think like your customers or website viewers

Put yourself in the customers position and think of the questions that will be asked related to your products or services. As the success of your website depends on its viewers, it is necessary to know the keywords your viewers will enter in search engines. By thinking like your viewers, you can give them content that is relevant to their needs.

Set up short tail keywords and long tail keywords after keyword research

There are 2 types of keywords i.e. short tail keywords and long tail keywords. Short tail keywords are generic keywords with 1 to 3 keywords in it, whereas long tail keywords is a sentence that has more than 3 words in it, these keywords have clarity in them.  Example: Glowing skin is a short tail keyword. How to get glowing skin in two weeks is a long tail keyword.  Generally these keywords are prompted by search engines while typing.

keyword research example

Short tail keywords and long tail keywords are essential for quality traffic. Example: If you are selling organic face cream, you can use glowing skin as a short tail keyword and how to get glowing skin with natural ingredients is  your long tail keyword.  Customers who want organic creams, generally prefer natural ingredients so using such keywords will give you quality traffic.

Keyword tools have a vital role in keyword research

Keyword tools helps in setting up keywords. Google Keyword Planner, Google Trends, Moz’s Keyword Explorer, SEMrush, KWFinder, SpyFu and Yahoo Buzzlog are some of the famous keyword tools. These tools provide you with competitor’s keyword analysis report. The tools have information such as popular keywords, number of views, trending keywords, international keywords, language based keywords etc.  The tools vary in features, so you can download the keyword tool that best suits your needs.

Keyword tools give quality keywords, based on this you can set up keywords on your website. While doing this avoid repetition of style and information, please check your competitor’s blog and use different style of presentation. If you have different information that is useful for viewers, please update it as this a big plus point for getting on top pages of search engines.

Enter Keywords in all the required Tabs

Enter keywords in topic, content, links, Meta description, URL, image text, alt text and headings. If you are doing PPC for your website, then you have to add the keywords in the crafting ad text tab.  By following these steps, your website will have better chances to appear on top pages of search engines.

Regularly update your website after keyword research

Due to the increase in competition and to stay on top of search engines you require to do keywords research regularly. Do research and analysis, then make the required changes to website and update new keywords only if is necessary.

Keywords Research based on specific language style in different countries

Use long tail keywords based on the language tone and style of the country. You can also get keywords for different languages using some keyword tools and by following the same steps in keywords research.

By implementing the above mentioned steps you can set up the right keywords and gain quality traffic to your website, while getting top ranking on search engines.

How does SEO increase traffic on YouTube?

/ 1 Comment / / /

SEO to increase traffic on YouTube

YouTube is currently the second most famous search engine on internet. YouTube’s benefits and popularity is the cause for increase in videos on a regular basis.  Videos are available on a wide range of topics, be it art or science almost all topics are being covered on YouTube. As there is an increase in videos, there is increase in competition. Therefore in order to appear on top pages of YouTube you require SEO. Proper SEO tactics and skills increase traffic on YouTube.

increase traffic on youtube 1

Having a good video is not sufficient to increase traffic on YouTube, but by knowing the key factors that influence your video and by applying them you can get famous on YouTube. Generally the best way to do it is, hire a professional SEO or you can do it yourself by knowing the factors that increase traffic on YouTube. In order to help you increase traffic on YouTube we have listed some points below.

Key points to help you increase traffic on YouTube

Keywords, Title, Description and Tags

YouTube will ask you to insert keywords, title, description and tags while uploading your video. These are the heart and soul of your video, as they will directly impact the viewers to find your video on YouTube.  This section requires proper research and analysis.

Example: You are uploading a video about what food can dogs eat; this title already exists in YouTube. So you have to check the competitor’s videos, keywords and description.  You can use same tile and keywords; however the video is more likely to get famous if the content in it is different and useful. Hence, this requires different description that gives a brief or detailed explanation of the video.

increase traffic on youtube

Beautiful, Unique and Useful Video increase traffic on YouTube

As we can clearly see that almost all type of information is now available on YouTube. Due to this reason, you have to ensure your video is not the same as other videos. Hence, watch your competitor’s videos and avoid copying their style or format. Keep it unique and beautiful, if your video has HD quality along with fresh information, it will be pleasant and interesting to watch and this automatically increases quality viewers.

increase traffic

Use tools to increase traffic on YouTube

There are various tools that can assist you in getting appropriate keywords such as SEMrush, Moz and more. Apart from using the keywords through YouTube video searching option, you can opt for more keywords especially if your channel has many videos related to similar topics.  Keywords can be found via competitor’s videos or tools.

Tags are words related to your video, this also impacts the search directly. Hence it is necessary to use appropriate words in tags.  The words used in YouTube tags cannot be found on YouTube videos, so it is a must to use tools to know the tags suitable for your video. You can use your own ideas and creativity in tags, but it’s better to use tools such as vidIQ and more to know the competitors video tags. This can help you in getting appropriate tags to increase traffic on YouTube. Tools are best handled by SEO professionals, as they are aware about different tools that assist in increasing traffic.

Social Media Marketing to increase traffic on YouTube

YouTube videos can easily be shared on social media sites such as Facebook, Twitter etc.  This is a cool way to increase traffic on YouTube, especially if you have a community on these sites your viewers can increase through these platforms. YouTube videos can be linked to your websites and blogs, this way your website and blog viewers can become your video viewers too.

Add more videos at the end of your video

YouTube channel provide the option for viewers to subscribe to your channel. If a specific viewer has liked your video, they will be interested to see more videos in your channel. For this you can add few of your YouTube videos at the end of the video, so that the viewer can watch them easily and subscribe to your channel.

Be interactive, kind and friendly

YouTube is a place where people can leave comments and interact with you. Each video provides this option for the viewers. So it is a must for you to interact with them and respond to them, as this will create a long lasting relationship with your viewers. By being interactive, kind and friendly there is a possibility of getting many shares for your videos, which will in turn increase traffic on YouTube.  The tone and appearance in the video should be pleasant and easy to understand. Do not offend your viewers by passing rude or nasty comments.

Optimizing your video requires SEO; the points discussed here are some of the main tactics, however SEO professionals do look into some more essential points that increase traffic on YouTube. If the key points are well taken care off, there is every possibility to increase traffic on YouTube. The above mentioned points increases the number of quality viewers you get on YouTube

What is YouTube SEO and what are its benefits?

/ 0 Comments / / /

YouTube SEO and its benefits

YouTube is an excellent place for learning, marketing, creativity, arts, earning and enjoyment. Just as you can optimize your website, you can optimize videos in order to get traffic on YouTube. The process of getting high traffic for your videos is known as YouTube SEO. YouTube is famous all over the world; this makes it a wonderful ground for reaching people.  However, the point to be noted here is that there are loads of videos uploading on a regular basis. Due to this reason, it’s not easy to appear on the top pages of YouTube. Therefore, opting for YouTube SEO is the solution here.  YouTube SEO is what will give your video many likes YouTube SEO is what will give your video many likes, subscribers, comments and views

YouTube SEO

YouTube is not only a platform for sharing your knowledge and getting recognized, it also has many other benefits attached to it. To get the most out of YouTube we have listed its benefits below.

Benefits of YouTube SEO

Earn Online through videos

The interesting part is you can earn through YouTube just by getting many viewers to watch your video.  So even if you’re posting videos as a hobby, you can earn through it. YouTube SEO can get you many viewers and subscribers, It’s necessary that the content in your video is truly amazing as well. This can lead to a good income, as the number of viewers increase through SEO.

Loads of options of earning through YouTube SEO

YouTube videos are not limited to earning, just by getting views. You can also opt for affiliate marketing and post videos related to the products your marketing and earn income by getting viewers to buy the products through the affiliate link in your YouTube video description. Apart from that you can directly market your products by creating interesting videos about them. For ex: If you’re promoting organic products, you can showcase a video about its healthy production.  This will build viewers trust and increase sales. If you use YouTube SEO, then it’s more likely that your video will get famous.

YouTube SEO to earn

Go Viral through YouTube SEO

You might be having excellent videos, with beneficial and unique information in it. But still you require YouTube SEO, because uploading your video on YouTube is not sufficient to make it popular. You require YouTube SEO to go viral online.

Huge Profits through YouTube SEO

As YouTube has loads of earning options such as Ad-sense, paid based on number of views, affiliate marketing, sponsors and direct marketing. Your channel can earn through all these sources. The point to be noted is your channel requires YouTube SEO in order to get famous.

Easy to use

YouTube has kept it simple; hence it’s easy for people to create a channel and upload videos.  The user friendly settings help you to easily link your channel to the Ad-sense account. By editing the settings, you can opt for earning through the number of viewers and ad’s on your video.  Adding keywords in your video title and description is easy as well.

Creativity YouTube SEO

Showcase your talents and get noticed through YouTube SEO

YouTube has billions of viewers, so you can showcase your talents and get noticed. If you do manage to go viral, it can lead to loads of offers. For example: You play good guitar but are a not a celebrity. If your music is great, by uploading a video you will get noticed and there are chances of becoming a celebrity yourself.

Above are some of the key benefits of optimizing your video. YouTube can also be used for promoting social awareness in people. If you just want your voice to be heard, without getting any monetary benefits. You can still do a YouTube SEO as this will assist you in reaching people across the globe.

Tips for getting traffic via SEO

/ 1 Comment / / , /

Tips for getting traffic via SEO and website developer

Web is becoming one of the main markets for business these days. Cyber world is not only supporting business, but it’s also assisting people in many ways. Websites are rising in number because people can easily share their creativity, talents, knowledge, products, opinions, lifestyles etc. through the internet. Online networking is one of the best ways to reach high number of people. This blog discusses non-technical steps for getting traffic via SEO and your website.

Getting traffic via SEO

 

With the rise in competition, website owners need to know some tips for getting traffic via SEO and their site.  If you wish to own a website and are wondering how to get high traffic to your site, then the answer is hiring an SEO Expert and Website Developer.  The SEO Expert and website developer can help you in getting traffic. Coordination is a must for success, hence you being a website owner can use the below tips for getting traffic via SEO and your website.

Team Work

SEO Expert, Website Developer and your team all need to co-ordinate and give your best to be noticed in the enormous world of search engines.  Open, cordial and honest communications will avoid errors and increase the progress of your site.  

Provide quality products and genuinely aim at giving your viewers the best

Different types of products are available in the market these days; the products that are sold regularly are the ones that work well. If you wish to get customers, ensure you give quality products to them. This is one of the most essential requirements for getting traffic to your site.

Do not use black hat techniques for getting traffic via SEO

Black hat is an illegal technique for getting onto search engines. Search engines like Google, Bing, Yahoo, etc. are clever enough to understand these techniques and they can immediately ban your website. Hence, request your SEO professional to do white hat SEO only for your site.

getting traffic through white hat SEO

Getting traffic through SEO quality content

Your website can win the hearts of people, provided it has useful information relating to their questions. The reason for this is there are loads of blogs relating to same topics. In this scenario’s you have to give your viewers something new and genuinely useful. By doing this you can get traffic to you site.

Research and Analysis

As a website owner, you have to do some research and analysis. You can also jot down points that are special and unique in your knowledge when compared to your competitors. Write this information in your content or give it to your content writer. Check the trending topics and keywords, suggest them to your SEO and add them on your site.

Being different and unique helps in getting traffic via SEO

Content, design, products or features on your website have to be different and unique to get onto search engines.  Search engines will not give priority to website with same information, appearances or blogs; hence you have to give them something new and useful to be on top of their lists.

User Friendly websites

Website should be easy to navigate, so keep it simple and beautiful. Work on this along with your website developer and do ensure you request them to give you an attractive website that loads fast. Let your website developer know that your website should be easy to navigate and use. It’s a must for your website work on mobiles, netbooks and tablets, as this will give your site more audience.

getting traffic via SEO user friendly site

 

Make your website interactive

Interactive websites gives more scope for long lasting relationship with customers. So add your contact details, comments box on your website. If you’re confident about your products, you will get good reviews. Request your website developer to add these features and enjoy long lasting results. Add social media icons, so that viewers can easily share you site via social media sites.

Investing your time and money in the above mentioned tips is wise. If all these tips are practiced religiously they will surely assist you in getting traffic through SEO and your site.

 

Why does your website need SEO?

/ 1 Comment / /

Your website need SEO for success

Search Engine Optimization (SEO) is a process through which your website can rank first on search engines. In the world of technology, marketing takes a new form and one of its features is SEO. Large numbers of websites are available on internet these days, in this scenario if you want your website to be noticed then you need SEO. SEO is what gets you traffic, customers, leads and income for your website. The success of the websites depend on SEO, hence you need a SEO for having a successful website. If you are wondering, why does your website need SEO, you can find out by reading the information given below.

Organic SEO

You Need SEO as it increases profits

Main reasons your website need SEO

SEO generates traffic and viewers to your website:

The connecting link between your website and its viewers is search engines and social media. To get on to search engines, you require SEO and to use social media efficiently you require SEO as well. Social media marketing is a part of SEO. However, if you only use social media and not SEO, there might be some backlogs on your website and there is a scope for getting lesser audience while compared to SEO. As, some key factors in an SEO plan drives traffic to website. Hence, it’s worth investing in SEO.

SEO generates profits and income:

If you are a website owner, then it goes without saying that you should opt for SEO. The sole purpose of a website is to have people to view it, use it and in some cases to sell something’s.  SEO will ensure people recognize your website and use it. This can also lead to you making profits by selling your products online. If you do not sell anything via your website, then you can opt for affiliate marketing and earn an income through advertisements. By, getting an SEO done you can sell space to advertisers online and they will pay you for the number of views and sales they get via their ad on your site.

Best Organic SEO

Organic SEO increases profits

You need SEO to make the website popular:

All websites get popular via SEO. Non -profitable websites need SEO as well, because your website can reach people only by getting noticed via search engines, advertisements or social media. For example:  Websites that are sharing information for free, like spiritual blogs, free tutorials etc. require audience to learn and gain knowledge from your sites. Hence these websites need SEO as well, because without SEO they may not have sufficient viewers for such sites

Right audience:

SEO will ensure through back linking and link building process that your site reaches the right audience. For example: Business to business deals. You might be targeting hotels to sell hotel amenities; in this case you do not want individuals as your website sells products in a bulk to hotels. In this case SEO will set up the website in a manner that will attract hotels to buy in bulk.

Website need SEO to increase Reputation:

Business gains a good reputation by proving quality website with user friendly features. By optimizing your website you will have additional features such as fast loading pages, good speed, quality images, nice layout, useful content, beautiful images and excellent design that will add to good reputation for your business. In addition to this if you have useful services and quality products, your good name in online marketing can lead to successful business and huge profits.

Reduces additional cost for advertisements:

Advertisements usually cost high. SEO gets online business easily so you do not have to invest in advertisements, this will reduce the investments in advertisements and benefit your business.

The above mentioned points are some of the main reasons as to why your website needs SEO. I have listed them briefly, so that you can benefit in the long run by opting for SEO.

How to plan your SEO and link building?

/ 1 Comment / / , /

Key factors in SEO and Link Building Plan

Search Engine Optimization (SEO) and Link Building play a vital role in the success of websites. SEO and link building is a process that enables websites to become popular. SEO can be learnt and done by you, or else a professional SEO can be hired to do the task.  Proper SEO and link building plan, good strategy, team work and implementation of the plan are a must for getting high rankings, traffic and leads for your website. Planning your SEO and link building will avoid errors and wastage of time. SEO and link building plan is a must for the owner of the website and the professional SEO.  Keywords and several other SEO functions are the back bone of your website, hence we have listed the key factors that will help you plan your SEO and link building process in an organized way.

SEO for small businesses

Essential steps to take in an SEO and Link Building plan:

Setting apt and sensible SEO keywords:

Keywords are the connecting link between you and your customers; hence it’s necessary to choose them well.  Google tools such as Moz Keywords Explorer, Semrush etc assist you in selecting keywords for your website. Apart from that you can do some research and set up keywords that are suitable for your website as well. In order to get the keywords right, you need to think like your customers, for example: If you own a car business,  a customer interested in a sports car will type the words sports car in the search bar and this might work as a suitable keyword the page related to sports cars in your website. In this manner you need to logically think and set up the keywords that appropriate for your business.

Quality and importance of quantity in keywords:

Quality keywords get you the right audience, so select the words that are most apt for your link. Quantity of keywords impacts SEO, so you choose the number of keywords wisely.  Stuffing too many keywords on the same page as this can lead to an over- optimization penalty. Therefore set up moderate number of keywords as this can make your website popular. 3 to 5 keywords per page can help attract customers. Do not overdo the number of keywords and ensure you select quality keywords that attract suitable audience to your site.

SEO Blogging:

SEO blogging is an art, websites get noticed with interesting blogs. Travel blogs, fashion blogs, informative blogs, marketing blogs etc. are successful only when they are easy to understand and read. If you own a website that has blogs, ensure you select useful topics that are beneficial for your customers. Omit unnecessary information and add useful information, as this will attract appropriate audience to your site. Do not use jargon’s and unfriendly tone in your blogs. Research and analyze the key topics that your customer’s require and publish them by using images, videos and a beautiful web page designs. Beautiful and user friendly blogs attract traffic to you site and get you noticed.

SEO and Link Building

SEO, SEM, SMM and link building

Research and opt for useful link building process:

Link building is the skill of attracting different websites and blog owners to link to your site. Link building is crucial for SEO as this is where you get quality leads from. If you want quality websites and blog owners to associate with your site, give them the best. A beautiful website with valid and logical information, will surely get audience. Use social media sites and advertise your links on site that can make you known. Research, analyze and post in right forums in order to get right people and websites linked to your site.

Keep a tab on SEO and link building latest news and updates:

If you want to be noticed, do not miss out on the latest trends in SEO, as this will help you plan your SEO and link building easily. Being up to date with the latest plans, can help you use latest software’s and other factors that can assist you to make your website a success.

The above mentioned steps assist you in completing SEO and link building successfully. The result will be satisfactory. Apart from these steps, ensure you give top priority to your customers and give them the best. Never compromise on the quality of the products, content, information or whatever your website is dealing with. SEO and link building is a vast subject, what we have listed are just some basic tips that can help you be organized and successful.

1 2