Product Marketing

How do blogs benefit Ecommerce sites?

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Blogs Benefit Ecommerce SEO

Blogs benefit Ecommerce sites to get sales and recognition because these increase the SEO value for the Ecommerce Sites. Blogging is an essential part in SEO strategy, because blogs generate traffic. Sales executives play a vital role in shops for selling products. In a similar manner, blogs play a crucial role for selling products online. For example: Customers go to a mobile store and speak to sales executive before buying a mobile, the same applies to several products and services. Blogs benefit e-commerce sites in selling their products and services. Besides, sales executives are not physically present on the website, but their presence can be felt via a blog.

Blogs benefit ecommerce sites

Informative blogs benefit e-commerce sites

Customers like to know the product, before they buy it. It is not enough if they see the product description and its photo, they prefer knowing more. Hence, blogs can be used to discuss the benefits, limitations, features and functioning of the products. Blogs can be written on a varied range of topics related to the products and its services. Besides, blogs can compare different products and quote, which is better. Generally, this task is done by sales executives in a shop, whereas online the same task can be done via blogs.

SEO blogs benefit Ecommerce sites

E-commerce websites require sales; sales are directly linked to people. People can buy the products provided they know the product exists. Top rankings on search engines help in gaining customers and brand recognition. Blog posts can make use of long tail keywords, keywords, meta descriptions, SEO content, title tags, image tags, videos and more. As blogs have a wide range of features required by search engine algorithms, they can directly impact the visibility on search engines. Quality blogs benefit e-commerce sites to rank on top pages of search engines.

blogs benefit sites

Video blogs benefit Ecommerce sites

Ecommerce websites can add video blogs to showcase their products. Customers like to know how the products work, how to use it and more. If all this information is shared in videos, it builds customer trust for buying the products online. For example if a website sells water purifier, they should share tutorials on how to use it. Water testers show the purity of water, sharing a video that shows the purity of the water increases sales. Video blogs benefit ecommerce sites to get large scale business.

Customer reviews and comments on blogs benefit business

Blogs should have a section wherein customers can write reviews and comments. People like to know other users’ reviews and comments, and the best place to have them is a blog. Good reviews and comments influence new people to buy products on an ecommerce site much conveniently.

Social Media Networking

Ecommerce Blogs with useful information, good images and positive reviews are easily shared on social media. E-commerce website product pages with one photo and short product description are not impressive. It is easy to share blogs on social media directly from the blog using auto-posting plugins. Quality blogs increase conversions from the traffic to customers.

Blogs benefit e-commerce sites

Internal links and external links increase with blogs

SEO algorithms gives importance to internal and external links. Based on this website gets top ranking on search engines. Blogs are the best way to get internal and external links. E-commerce websites can get links through blogs; more links lead to more customers. Blogs increase the internal links on the site. If people like the blog, they will share it on their site and this gives external links. When SEO blogs are shared on other websites with similar interest, it leads to quality leads. This way blogs benefit ecommerce sites to gain customers.

Customer satisfaction depends on quality information online. It is not necessary that people will buy the product immediately after reading a blog. But there is always a possibility to get more sales from quality blogs. Ecommerce sites that want huge sales and brand recognition require high quality blogs. This is how blogs benefit Ecommerce sites to gain business online. Quality blogs help customers and the businesses both.

Learn Basis of Amazon SEO

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Learn Basis of Amazon SEO

Amazon SEO helps in getting sales and visibility on the amazon search engine. As amazon is famous worldwide, the competition is high. Knowing SEO tactics for Amazon can help you in getting brand recognition and sales. Algorithms of Amazon are liable to change, however the basics discussed here have a strong base in the Amazon algorithms. The tips we quoted here work as a natural link between the buyers and sellers on Amazon. These points are visible to customers while their browse on the amazon search engine, so proper usage of these tips impacts the success of your product.

Amazon SEO tips

 

Amazon SEO is an asset for the sellers on amazon. Sellers might be having excellent products with good features; however they cannot be recognized on the amazon search engine until they apply the tactics of Amazon SEO. It is essential for buyers to know the key factors that impact their visibility on Amazon because it gives them business. Ranking on top pages of amazon can lead to more sales; generally buyers browse the first few pages to buy their products. Knowing the importance of Amazon SEO, we have discussed some tips below.

Tips to Practice in Amazon SEO

Quality Product

Amazon values buyers; hence the algorithms are set up in a manner that ensures people buying products from Amazon are satisfied. Customer satisfaction depends on quality. Therefore while selling products on Amazon, value your customers and give them the best. This tip works for getting sales on Amazon and everywhere.

Be Reliable

Sales multiply on Amazon when buyers can trust you, for this the sellers have to keep up their word. For example: if the buyer is selling pure cotton and quotes this in their description, then the material has to be pure cotton. If the buyer sells rayon instead of pure cotton, this will break customers trust and lead to bad reviews.

Keywords in Title

Amazon SEO currently gives importance to the title of the products. Title is a direct link between the buyers and the sellers; hence it must contain useful information related to the product. Information in the title should contain keywords with which the customers can easily locate the product they are searching for. Currently the main information to be listed in the title is product type, material or key feature of the product, color, size, packaging/ quantity and brand name. Ensure the title is user friendly and easy to ready. Do not overload the title with words and do not make it look messy. Amazon SEO tools can help in finding appropriate titles.

Amazon SEO title

Product Description

Describe the features and benefits of your products by using bullet points. The product description should be clear, self-explanatory and easy to understand. This phase helps buyers to know the products, so please give it importance and give reliable information. Keywords can be used in product description, as this enhances the visibility on amazon search engine.

Backend Keywords are an Excellent Amazon SEO Feature

Stuffing the screen with keywords is not a sensible option, so Amazon has given its users the option of entering backend keywords. Backend keywords do not appear on the amazon website, but sellers can add words related to their products, so that the buyers can find them with these keywords too. Example: if the product is silver earrings, then backend keywords can be beautiful earrings, ethnic earrings, floral earrings, colorful earrings and so on. These words will not appear on the product page, but when users type these words, the product will be included in the search engines pages.

Photos

Products with good pictures are a must for Amazon SEO. Customers like to know how their products look, hence it is essential to give them reliable photos with good quality and zoom in features. Uploading genuine pictures will increase the sales on amazon.

Reviews

Customers depend on reviews while buying products. Amazon has a way to trace fake reviews and it penalizes sellers who use fake reviews to sell products. Hence work towards getting legit reviews from customers, as this automatically increases the visibility on Amazon. Avoid illicit methods for getting reviews as this can destroy your brand name all together. Give good products, quality service and enjoy the results. This mantra increases your sales, additional sales also leads to top rankings on Amazon.

Amazon SEO reviews

Fill All Details in Product Page

Do not skip any information while uploading the product page, as amazon gives priority to products that have all details on their website. This is also one of the key points to be noted in Amazon SEO.

By following these tips sellers can succeed on Amazon. Several Amazon SEO tools can be used to get competitors product information, based on this the sellers can enter details that benefits customers. Apart from this, sellers can use internal and external advertisements to gain brand recognition and business on Amazon.